I was expecting Apple to continue with the iPhone numbered naming protocol it left off with iPhone 8, but instead as announced, it is continuing on the iPhone X trajectory. If you'll recall, the X signifies the ten-year anniversary of the iPhone, being released in 2007.
But in its 2018 line-up, it is maintaining and developing its iPhone X model into a sustained trajectory.
Namely:
- iPhone XS
- iPhone XS Max
- iPhone XR
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